The JM Collective, led by Jeannine Morris, is a boutique branding and marketing consultancy that specializes in creating brand identities for professionals and their businesses in the beauty and wellness industry.  Whether you're a dermatologist opening your own practice, freelance hairstylist or salon owner ready to take your business to the next level or yoga instructor trying to find the zen in social media, we've got you covered.  We build awareness, cultivate specialties and expand clientele through strategic marketing plans catered to meet your needs and budget.


Who are you?  What do you do?  What's your point of difference?  

We'll help you create and celebrate your identity, personality and mission in order to help market your services and build clientele. Then, bring it to life.


Whether your a freelance hairstylist, makeup artist, salon or spa owner, we understand your audience and the language needed to help you stand out and build clientele.


How are you communicating your message in order to succeed?

We create customized marketing strategies that act as a blueprint for promotion.  We'll give you the training and tools to execute yourself or handle it all from soup to nuts.


From dermatologists and dentists to personal trainers, yoga teachers and nutritionists, we can help you find a voice and establish authority in your field.


Throughout her decade long career as a multimedia journalist and influencer, it's safe to say that Jeannine's learned a thing or two about branding and marketing.  

From red carpet reporting during the Emmys with E!, to sharing beauty and wellness tips on the TODAY Show, The Doctors and Wendy Williams to name a few, Jeannine is a dynamic force and personality.

Through her blog, which reaches tens of thousands of women each month, she has worked as a spokesperson with venerable global brands such as DKNY, Estee Lauder Companies, L’oreal, Conde Nast, Hearst and Time Inc. and starred in commercials for Herbal Essences, Dove and Meaningful Beauty. She also contributes to sites such as Refinery29, Women's Health, Harper's Bazaar, Allure and more.

Behind the scenes, she consults for beauty brands and has worked with Proctor & Gamble, L'Oreal, Unilever and Reckitt Benckiser as well as NYC based public relations agencies such as DeVries Global and Lippe Taylor.  Her passion for helping aspiring entrepreneurs and professionals began by allowing some to "pick her brain over coffee" and before she knew it, she was launching a new passion project, The JM Collective, as a natural evolution in her career.  As a branding expert, marketing strategist and consultant, she enlists a carefully curated team of experts to help bring visions to life.  

I’ve known Jeannine for a long time as a client and as a pioneer in the beauty blogging and social media world. When I decided to go out on my own as a freelance artist, Jeannine provided me with advice, a template and the tools I needed to showcase my work online and through social media. As a beauty insider, I have also been able to discuss ideas and trends with her that have helped me come up with content for my website. On a personal note, there is no one better to have in your corner than Jeannine. She is genuine and truly wants to see those she believes in succeed.
— Jan-Marie Arteca, NYC Colorist
Jeannine gave me the tools I needed to bring my jewelry brand to life. Her strategically planned initiatives helped turn my vision into a reality. I now understand how to navigate the social media landscape, while staying true to my identity - a balance that’s hard to achieve. Jeannine was there to guide me every step of the way during the launch and continues to help me grow.
— Gabrielle Nicole, CEO of Dapper Designs
Jeannine was instrumental in helping me harness my inner entrepreneur. Not only was she there every step of the way, but she was also a light of encouragement. She guided me into building my photography business off the ground, helped me come up with a social media strategy and understand what being an entrepreneur really meant. I am happy to say that I gained a friend from working with Jeannine, and would recommend her services to anyone trying to build a brand.
— Victoria Miritello, Photographer